What makes the new LinkedIn Jobs awesome isn’t obvious at a glance. So we pitched animated films where common website features (search bar, message box, buttons) would open up into a world of opportunities. This is the first LinkedIn campaign to use animated illustrations.
Role
Sr. Copywriter
Year
2018
Inviting job seekers
Using illustrations from our film, we created an entire social campaign and digital banners driving people to check out jobs on LinkedIn. The tone is conversational with just a hint of wit.