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Earth_day_A

Earth is Hiring

Most people would probably be surprised by all of the opportunities there are to help make a better planet. They think, “I’m an accountant or an engineer, so what can I do?” But with more than 190,000 green roles on LinkedIn, making a more sustainable world might just be a job search away. So we wanted to share this message, simply put: Earth is hiring.

Role

Sr. Copywriter

Year

2022

To our surprise

Our partners asked for just a few social posts promoting green jobs on Earth Day, but we pitched a few bonus ideas too. We started with our campaign headline, then asked what if we used the Earth to deliver this message? Could we write our message on the side of a snowy mountain or a desert or a beach? Would our partners even buy it? Well, it never hurts to ask, right?

Making a mark

From a few social posts to a full campaign in just a couple weeks, including a narrative film, social-friendly video, and even an interview with our artist. We ended up putting the film on the LinkedIn social impact website, where it’ll live beyond Earth Month.

Want to chat? Just say hello. →