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You're Closer Than
You Think

Few people will ever get to walk in space. But we know that millions on LinkedIn are qualified. In 2016, we tried to inspire people to take a leap. And not just for an astronaut job, but for any job that you dream about. We aired this during the Oscars.

Role

Copywriter

Year

2016

Ready for the Oscars

We wrote and produced LinkedIn’s first TV spot in time for the Oscars. NASA provided the footage. Our CEO gave us the story. It shares how his dad inspires him to keep going no matter how far away a job, a skill, or a mentor may seem. The signoff speaks to everybody: “You’re closer than you think.”

Whatever you dream

Not everyone dreams of becoming an astronaut. So we broke down the career aspirations of LinkedIn’s biggest audiences into technology, community, and creativity. Then we scoured our platform for companies and roles that make up their dreams. Animation at Pixar. Engineering at Google. Saving lives for the Red Cross. With the intention of inspiring viewers, we drew millions to this custom landing page.

Just before takeoff

Keeping up with the momentum of this campaign, we partnered with Virgin Atlantic to remind people to keep chasing their dreams right as they takeoff.

The big picture

From concept to launch, LinkedIn’s Creative Studio developed a campaign in just six weeks. Over 36 million viewers tuned in to the commercial and over 130k people visited the landing page on the first day alone. The campaign drew positive press from the WSJ, TechCrunch, and Ad Age. But the biggest achievement? LinkedIn executives asked us to help redefine its marketing vision: “to inspire professionals everywhere with all they can achieve.”

Want to chat? Just say hello. →

Email

LinkedIn

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