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Forward

Let's be real: a lot of people are uncertain about the future of work in 2021. Enter the leaders who influence hiring and business culture at companies around the world. Their decisions hold more weight than ever and LinkedIn recognizes that, so we designed a new virtual event to assemble this community and help answer the questions that lie ahead.

Role

Sr. Copywriter

Year

2021

Starting with the right questions

Talent leaders are at a crossroads. They are being asked and asking to solve today’s big issues: diversity and inclusion, future-proofing companies, and getting ahead of the WFH culture. Because their roles are moving fast forward, we came up with the idea for a film that would show leaders moving seamlessly into the future. This introduced the virtual event on a website with the goal of registering at least 20,000 people.

For all the right reasons

We came up with the event name then built a paid campaign around it. Teasing the idea around “Conversations for our changing world of work.”

Want to chat? Just say hello. →

Email

LinkedIn

WorkingNotWorking

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