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LinkedIn x Cannes

B2B marketing isn’t known for being creative, and LinkedIn wanted to change that. In fact, we worked with Cannes to create a whole new award category for it. And to make a meal out this moment during the pandemic, we were asked to create a series of animated videos using interviews our partners had filmed… using Zoom.

Role

Sr. Copywriter

Year

2022

Have a nice trip

We were asked to create teaser trailers for the Cannes audience, which sounds kind of terrifying. So we took VO from the interviews and used it as a guide to build a beautiful B2B world. And through animations we told the story of B2B advertising and how creative it could be.

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Email

LinkedIn

WorkingNotWorking

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