To our surprise
Our partners asked for just a few social posts promoting green jobs on Earth Day, but we pitched a few bonus ideas too. We started with our campaign headline, then asked what if we used the Earth to deliver this message? Could we write our message on the side of a snowy mountain or a desert or a beach? Would our partners even buy it? Well, it never hurts to ask, right?
Making a mark
From a few social posts to a full campaign in just a couple weeks, including a narrative film, social-friendly video, and even an interview with our artist. We ended up putting the film on the LinkedIn social impact website, where it’ll live beyond Earth Month.