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Bojangles

Bojangles’ asked us to reimagine its digital brand, so we imagined biscuits like no one else using new-ish digital playthings.

Role

Copywriter

Year

2014

Real-time cravings

We created the biscuit window for passers-by to be delighted in a passively interactive window display of tenderly fresh Bojangles’ breakfast biscuits.

Hungriest arena in the world

Given Bojangles’ presence at major sports venues in the South, we grabbed the opportunity to create an arena-sized projected game to engage audiences. We’re calling this the “Bo Toss.”

Think way bigger

When you’re sharing a Bo Box, you’re sharing an experience. As part of a guerrilla pop-up tactic, we designed a giant Bojangles’ takeout box where onlookers would get delicious homemade meals, complete with projections celebrating their moment.

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